Browsing Category: Technology

Email marketing

Is Email Marketing Dead? Here’s What Statistics Show

In recent years, marketers have used various email marketing tools to promote brands. Email marketing is a form of direct marketing that uses virtual mail as a means of communicating messages to an a potential or current customer. You’re probably wondering, ‘is email marketing still relevant in 2018 or is it completely dead?’ Advertisements

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Color Psychology

Color Psychology: The Driving Force of Branding

Have you ever seen an ad about food and it evoked a sense of hunger? Color evokes emotions that brings people to engage with the content or product. It also builds trust and persuasion that allures customers.  While color interpretation is absolutely dependent on personal experience, color scheme have been strategically used for product, personal, and […]

iOS 12 Update: What Should We Expect?

I’ve been a long time Apple user, and thousands of people are anticipating the iOS 12 update that will be launched later this year. The beta version will be available for developers soon after the Apple’s WWDC keynote. With the much added hype, the WWDC unveiled new features that will make your phone a whole lot more interactive.

5 Amazing Apps You Won’t Want To Miss

There are about 2.8 million apps today. Many of them are created with one goal in mind: to make your life easier and tasks more simple. The numerous amount of apps can make it difficult to figure out which ones you can actually use.  Here are a few of my favorite apps that I personally use in my daily routine.

Hooked Novel Review

Book Review: Hooked by Nir Eyal

Have you ever wondered why some social media apps or products gain popularity while some die over time? Eyal explains the Hook Model that encourages customer engagement. Hooked is written for designers, product managers, marketers, start-up founders, and anyone who seeks to understand how products influence human behavior.